Measurement That Proves Business Impact
Measurement is the foundation Tonic was built on. We believe great media is only great if it drives real results, and you can’t improve what you don’t measure. We build smart, strategic measurement frameworks that not only track performance but prove impact.
KPI Development & Testing Frameworks
We work with your team to define KPIs that go beyond clicks and impressions—focusing instead on what truly signals business growth, whether that’s customer acquisition, revenue, lifetime value, or something unique to your brand.
Our testing framework is built around constant learning. We design media experiments with clear hypotheses, segment audiences intelligently, and evaluate results with rigor. It’s not just testing for the sake of testing—it’s learning with purpose, and applying those insights to drive stronger performance.
Dashboards & Reporting That Tell a Story
You can expect dashboards and reports that are built for action—not confusion. Our reporting is customized to your goals, providing real-time visibility into what’s working, what’s not, and where the next opportunity lies.
From executive summaries to deep-dive performance breakdowns, we bring clarity and confidence to your media investment.
Incrementality & Measurement Studies
True impact doesn’t come from attribution alone—it comes from isolating what actually drives change.
We run incrementality studies to separate correlation from causation, helping you understand which media is truly moving the needle. Whether it’s a brand lift study, geo-based testing, holdout groups, or platform-driven experiments, we choose the right methodology based on your objectives.
We don’t just track performance—we prove it. That’s how you know your media is working, and where to scale next.
What You Can Expect from Tonic Measurement Services
- Custom KPI Strategy Aligned to Business Objectives
- Full-Funnel Measurement Frameworks
- A/B and Multivariate Testing Setup & Analysis
- Geo Testing, Lift Studies, and Holdout Testing
- Incrementality Design & Execution
- Real-Time Dashboards Tailored to Stakeholder Needs
- Monthly and Quarterly Reporting with Strategic Insights
- Ongoing Measurement Optimization & Support
- Attribution Support Across Platforms
- Conversion Tracking & Event Design
Tonic Media Agency 